It won’t last long, the established companies won’t be happy but most of the people will. I, the content provider (= the entertainment company, like a book publishing house or a film studio or a music label), don’t trust you, my beloved customer. And I don’t want to deliver to you my content as it is.…
Purpose-led by Design – Max du Bois | Guest Post
Publishers’ brands are under attack from all sides. The tectonic shifts the sector is undergoing have been brought on by a combination of increased competition, mainly in the form of consolidations balanced at the other end of the spectrum by nimble pop up publishers, and digital disruption. Now more than ever, publishers need to focus…
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