The modern world is a result of a rattling device, Gutenberg’s invention that printed endless books, each of them conveying new ideas to readers. Texts were banned and burned, but a magic circle had been set up: printing nonfiction brings an idea, which leads readers to new ideas, which in turn bring new books. It…
The Pros and Cons of the Publishing Industry – Andrew Deen | Guest Post
It’s easier than ever to self-publish a book. You could stop reading this article right now and fire off the first chapter of your book in a series of Tweets if you wanted to. And more formal variations of self-publishing are readily available to the writer who intends to be more industrious in their foray…
Book Publicity Campaign Extras: PR Elements to Boost Excitement – Diane H. Wong | Guest Post
Book publicity extras—like book tours and book parties—can boost media and reader awareness during your book’s launch. In addition to the book publicity basics you can expect from your publisher or hired publicist, there are a number of other tactical publicity elements that can be deployed in service of getting media attention for your book. Book…
Self-Publish or Not: Advice from a Traditional Publisher – Joseph McLean | Guest Post
Only a couple of decades ago, book publishing used to be a long and challenging process. But the situation has changed drastically thanks to the rise of digital technologies, so now almost anyone can choose to publish a book on his/her own. Self-publishing has become a major trend in the literary universe. The latest studies…
The Decision to Become an Author – Anthony Sciarratta | Guest Post
Every person faces a time in their life when they decide whether or not to pursue their dream. The fear of failure can consume one’s soul, but the amount of pain felt after giving up on your dream would be greater. I made my decision in August of 2017, while vacationing in Mexico. It was…
Happy Hybrid – Susan Moss | Guest Post
In the autumn of 2018, I celebrated becoming the owner of two passports – and thus two citizenships – German in addition to my native British. I’ve always enjoyed being something of a mongrel, and I believe that in the future, having experience of both cultures, languages, and ways of doing things will stand me…
Purpose-led by Design – Max du Bois | Guest Post
Publishers’ brands are under attack from all sides. The tectonic shifts the sector is undergoing have been brought on by a combination of increased competition, mainly in the form of consolidations balanced at the other end of the spectrum by nimble pop up publishers, and digital disruption. Now more than ever, publishers need to focus…