Opinions/Guest Posts articles

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Going Hybrid after Fifteen Years – Harry Bingham | Guest Post

Going Hybrid after Fifteen Years – Harry Bingham | Guest Post

I’m a traditionally published author, with a dozen or more books released over fifteen years. At one time or another, I’ve published with three of the current big 5 publishers, and also with Bloomsbury, a large British independent. If you count projects where I’ve had a major behind-the-scenes editorial/ghost-writing role, then you can add another

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Authors Must Be Marketers – Neil Raphel | Guest Post

Authors don’t like to promote their own works. Here are actual quotes from some of the authors we published:               “I’m a writer, not a marketer.”             “I’m uncomfortable asking people to buy my book.”             “I don’t really understand social media.”            “I’ve put a ton of effort into writing my book. Why do

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Writing and reading for pleasure – Part Four: How to Write Fiction (One) | Douglas Burcham

Douglas Burcham continues his series of articles on writing and reading for pleasure. “I enjoy thinking about how to write a good novel. It is a huge question and one that is impossible to answer completely; perhaps that is its fascination. So much is required from a novelist:  Originality, imagination, dedication, skill with words, sharp

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Writing and reading for pleasure – Part Three: Reading for Pleasure (One) | Douglas Burcham

[Douglas Burcham continues his series of articles on writing and reading for pleasure.] First, an apology! My third post for August was going to be a first instalment of How to Write Fiction to follow my June post – Why Write > Make a start and July – What to write > What you enjoy writing and

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Writing and reading for pleasure – Part 2: What to Write? | Douglas Burcham | Guest Post

Douglas Burcham continues his series of articles on writing and reading for pleasure.  Part Two: What to Write?  “You will have to write what readers want and not write a story already written by another author.”  “Can you fly me to the moon and remember to come back?”  Of the two statements each is probably

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Writing and reading for pleasure – Part 1: Why write? | Douglas Burcham | Guest Post

Douglas woke frightened in the night, sensing a grim reaper had left home, when would she arrive? … Could Douglas disappear? Part One: Why Write? Today is four years since I started to write fiction, well other than all the business reports I wrote before while at work. I suppose for up to five years

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Content Marketing Tips for The Publishing Industry – Jessica Davis | Guest Post

This is the era of digital marketing and among the different types of online marketing, content marketing reigns supreme. Along with social media marketing, content marketing has worked brilliantly to produce excellent results for companies both big and small. Content marketing is much subtler than other forms of marketing and is considered more trustworthy by

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Infinite Shades of Grey: The Promise and Peril of Self-Publishing | Tamblyn at FutureBook UK 2013

This is Michael Tamblyn, Kobo’s Chief Operating Officer, delivering his speech at last week’s FutureBook 2013. His speech is titled “Infinite Shades of Grey: The Promise and Peril of Self-Publishing”. Tamblyn reflects on a testing time for the e-book publishing platform when almost overnight all its books were removed from circulation following a news article

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