Which is the More Eco-Friendly Choice? Reading just got a whole lot more complicated: Once confined to print materials, today’s readers now have a plethora of devices to choose from to get their literary fix. Smartphones, laptops, tablets, and e-readers are transforming the reading landscape. On the surface, this may seem like a good thing—the…
5 Tools for Successful Facebook Content Marketing | Guest Post | Robert Morris
One of the most important elements of an effective marketing campaign is building an engaged fanbase of the brand in the Facebook community. Although social media users are attracted by an instinctive incentive that rarely turns them into real customers, popularity on Facebook is crucial for a brand’s success. As always, the key to a…
Amazon Launch KDP Kids Software for Self-Published Authors
Last week Amazon announced the launch of Kindle Direct Publishing Kids, book creation tool specifically aimed at self-published authors with illustrated children’s e-books. What particularly useful about the new book creation software is that it can be downloaded to your PC and used offline. Manuscript can be prepared in Microsoft Word or a similar word…
Hillcrest Media Group: Publishing Engines For The Future (Overview)
One of the biggest challenges facing publishers in the industry is shifting their role and identity from operating as curators and gatekeepers of literature to being providers of content and technologists. Publishers have pretty much steered the ship on a steady and established path over the past hundred years, but the emergence of digital technology…