This is the era of digital marketing and among the different types of online marketing, content marketing reigns supreme. Along with social media marketing, content marketing has worked brilliantly to produce excellent results for companies both big and small. Content marketing is much subtler than other forms of marketing and is considered more trustworthy by…
What to Expect from Indie Publishing – Cynthia Griffith | Guest Post
So you’ve finally finished that novel you’ve been talking about writing for years, or maybe you’ve just finally started talking about writing it. If you’ve investigated the indie publishing scene, you might have encountered some rather unpleasant rants about the downside of the process. Before you write off the idea, bear in mind the fact…
Self-Publishing Conference UK – Notes From Douglas Burcham | Guest Post
Authors Douglas Burcham shares some short notes on this year’s UK Self-Publishing Conference held in Leicester on March, 30th 2014. Although not a current user of Troubador Publishing I attended their second Self Publishing Conference UK yesterday having enjoyed and benefitted from my attendance last year. The other attendees seemed to be having a good…
How indie authors can make the most of international book fairs – Tom Chalmers | Guest Post
Photo via LBF With the London Book Fair just around the corner, Tom Chalmers, Managing Director at IPR License, evaluates how indie authors can make international book fairs work for them A question we hear day in, day out from authors is, how can we get our work in front of the right people? Closely…
Self-Publishing and Community Experts: Are We Getting The Balance Right?
My two most recent articles on TIPM dealt with a perceived hierarchical structure in self-publishing exacerbated by publishing experts pushing a very distinct interpretation of what good self-publishing is. I also questioned just who is really in charge of self-publishing and what their motivations are for the good of all authors. While it’s therapeutic for…
The War Is Over | Eoin Purcell: Why Traditional Publishers Should Surrender To Self Publishing
I’ve pretty much kept my head and opinions out of the roaring debate on Hugh Howey’s Author Earnings reports published on his website over the past couple of weeks, and the ensuing, spewing and almost never-ending posts from all sides. I like debate, even when it gets heated, but much of what I have read is nothing…
Guest Post: Alternative Publishing and Self-Publishing | John Hunt
The Geneva Writers’ Group (GWG) is a non-profit group with links to International PEN, the International Writers’ Residence at the Château de Lavigny, the Paris Writers’ Workshop and the International Women’s Writing Guild. Founded in 1993, GWG brings together over 200 English-language writers from 25 countries. Its objective is to encourage all forms of creative writing in…
Driving toward the Maass of Shit Volcano and dealing with it
When I was writing a recent article for TIPM about an emerging hierarchy I perceive in self-publishing between savvy and entrepreneurial authors and those authors who perhaps approach self-publishing for fun and pleasure (you can read the article here), I wanted to explore a number of other issues on my mind, but I felt it…
Is self-publishing creating a hierarchical community for its authors?
Ben Dunne is an Irish entrepreneur and business tycoon and he has a slogan to encapsulate his business philosophy. It’s a philosophy and marketing approach I’m seeing more and more from self-published authors. The slogan used by Dunne across many of his business ventures was actually originally attributed to Jack Cohen, founder of Tesco, a…
Guest Post: Marketing Your Book Using Vine: A Self-Publisher’s Guide | Jeremy Hess
As more and more people connect to the information superhighway, it’s becoming both easier and harder than ever to reach potential customers. The seemingly always accelerating pace of the web-connected life has been driving down the average attention span for years, leaving the producers of all manner of products an ever shrinking window of opportunity…