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Writing and Reading for Pleasure (July 2020): Douglas Burcham

Writing and Reading for Pleasure (July 2020): Douglas Burcham

Douglas Burcham writes another (maybe last) post in his “Writing and Reading for Pleasure” series.    1.0 Introduction On 1st June 2020 I celebrated being a writer for ten years. Writing is not a short-term activity. The first three years – a million words of draft modern fantasy fiction and then five years of not

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How to Create Amazon Ads that Convert – Dave Chesson | Guest Post

Ads are one of the most important elements to being a successful indie author, especially if you sell on Amazon. Nowadays, Amazon ads are getting more and more competitive, so you need to be on your A-game to make sure you’re making a positive ROI. In this article, we’re going to look at how you

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5 Tips On How To Promote Your Book in Times of Crisis – Rachael Cooper | Guest Post

In times of crisis, like the present pandemic, there’s a tendency to assume that everything from buying groceries to getting a publisher interested in your book proposal will be harder. That people will be too distracted to care about you, or your book. The reality is very different. Many authors, self-published and traditionally published, have

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10 Ways to Market Your Book on a Budget – Dave Chesson | Guest Post

If you’ve self-published before, you’ll know that book marketing can get very expensive very quickly. Luckily, there are some ways that you can market your book on a tight budget. In this article, we’ll go over 10 of my favorite low-cost marketing techniques that you can use to sell more books. Most of the strategies

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Staying in the Game: Book Marketing for Self-Published Authors – Virginia Colton | Guest Post

Self-publishing is becoming more and more popular among authors nowadays. Self-publishing is the publication of books, magazines, and any other media by authors without the involvement of an established publisher. In other words, self-published authors do pretty much all the tasks necessary to publish and sell a book – this includes book marketing. To be quite

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How to Optimize Your Book Blurb with Keywords – Dave Chesson | Guest Post

Ever wondered why some books with a similar profile to yours outsell you? Or, have you wondered why you get a lot of people clicking through to your book from your ads but not buying? It’s more than likely your book description–or “blurb.” In an online bookstore, your blurb is basically your sales page. A

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How to Set up Your Author Website Quickly and Easily – Pauline Wiles | Guest Post

No doubt you’ve read plenty of sage advice about building a long-term livelihood as an independent author. One recommendation you’ve probably come across before is to establish a website early in your career. Why? Because even if you’re promoting your work widely on social media, and in online groups, it makes sense to have a

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How to Make an Awesome – and Effective – Book Trailer – Victor Biasco | Guest Post

From the very first one – for a Broadway musical show in 1912 – trailers have enticed us for over a hundred years.  And even though they are now mostly used to promote great films, what these brief video pieces really do is help audiences decide what to consume next. Understandably, we tend to associate

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10 Best Digital Publishing Platforms for Mobile – Joseph McLean | Guest Post

Independent authors enjoy the privilege of finding and using unique channels of communication with their target readers, but it forces them to keep in touch with the latest self-promotion technologies. From digital publishing to mobile platforms, they have to embrace cutting-edge solutions in order to approach the audience and sell more books. Although it requires

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Book Printing 101: Everything you need to know about book trimming – Lori McKnight | Guest Post

Are you a self-publisher or writer investigating book printing options? Here are some things to consider when designing and printing your next book.   One size doesn’t fit all Books like people come in different shapes and sizes. From the smallest pocket-sized handbooks to beautiful table top collections, the size, cover and weight of your

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