Marketing articles


Publetariat’s Hamilton Calls For Indie Authors To Fine-Tune Promotion

Publetariat’s Hamilton Calls For Indie Authors To Fine-Tune Promotion

This is a great post by Publetariat’s April Hamilton who believes the time has come for indie authors to take a serious look at their marketing lists and question who they should be targeting to promote their books. Bombarding fellow authors in a writing community with promotional emails about a new book is still something


GUEST BLOG | Using Social Media Sites for Self Promotion

The rise of social media sites, such as Facebook and Digg, has presented publishers with an opportunity for self promotion that has never been seen before. Due to the popularity of social media sites, publishers have a huge group of people to promote their sites to. Using social media sites to promote blogs and websites


HarperCollins Partner with NetGalley For ARC Delivery

HarperCollins announced a partnership with NetGalley yesterday that will see the digital book galley service deliver ARC’s (Advance Review Copies) and digital promotional materials on the publisher’s behalf. This is certainly a welcome development, not just because of delivery streamlining, cost savings and environmental benefits, but again, because it demonstrates that there are large publishers