Self-publishing is becoming more and more popular among authors nowadays. Self-publishing is the publication of books, magazines, and any other media by authors without the involvement of an established publisher. In other words, self-published authors do pretty much all the tasks necessary to publish and sell a book – this includes book marketing. To be quite…
How to Find Relevant Keywords for Your Amazon Ads Campaigns – Dave Chesson | Guest Post
How to Find Relevant Keywords for Your Amazon Ads Campaigns Marketing your book is tricky, it’s easy to make mistakes. That’s where amazon ads come in. Finding profitable keywords for your Amazon ads is a task you have to perform if you want profitable ad campaigns. You’ll need between 200-300 keywords for your advertising campaigns…
How to Optimize Your Book Blurb with Keywords – Dave Chesson | Guest Post
Ever wondered why some books with a similar profile to yours outsell you? Or, have you wondered why you get a lot of people clicking through to your book from your ads but not buying? It’s more than likely your book description–or “blurb.” In an online bookstore, your blurb is basically your sales page. A…
How to Make an Awesome – and Effective – Book Trailer – Victor Biasco | Guest Post
From the very first one – for a Broadway musical show in 1912 – trailers have enticed us for over a hundred years. And even though they are now mostly used to promote great films, what these brief video pieces really do is help audiences decide what to consume next. Understandably, we tend to associate…
10 Best Digital Publishing Platforms for Mobile – Joseph McLean | Guest Post
Independent authors enjoy the privilege of finding and using unique channels of communication with their target readers, but it forces them to keep in touch with the latest self-promotion technologies. From digital publishing to mobile platforms, they have to embrace cutting-edge solutions in order to approach the audience and sell more books. Although it requires…
Marketing Your Newly Published Book – Carolyn Grady | Guest Post
You thought the hard work was done. Your book is published either through a deal with a lesser known publishing company or you self-published. Either way there isn’t going to be a huge marketing campaign to sell your book. If Penguin, Little, Brown and Company or Harper Collins is going to publish your novel, you…
What is Your Biggest Problem with Self-Publishing? – Joseph McLean | Guest Post
Everyone who’s getting into the self-publishing game is probably going to face a lot of problems. The self-publishing industry has become extremely competitive. As of 2017, the number of reported self-published titles went over 1 million. Now, as of 2019, the numbers may have doubled or tripled up. Nevertheless, one thing is certain: the self-publishing…
Reasons Why Many Self-Published Books Fail and How to Fix That – Gary Peterson | Guest Post
Many self-published books fail because authors tend to overlook the basic rules of publishing a new book. Authors who are fairly new to publishing get many things wrong, and the result is typically low sales. Publishing your book and selling it on Amazon should be the last step in the whole process, not the initial…
7 Things Authors Should Not Do on Instagram – Lauren Adley | Guest Post
In case you didn’t know, Instagram has over1 billion active users. Half of them, 500 million people, are using the app every single day for various purposes. Many authors have already started leveraging Instagram to expand their brand’s awareness and enhance their book sales performance. The reason why that happens is that after Facebook and…
How Writers can Use the Power of Instagram – Chrys Fey | Guest Post
Instagram has gained in popularity and is now one of the most popular social networks worldwide. Although Instagram is most popular with teens and millennials, people of every age, race, ethnicity, and location use it. There is something so unifying about Instagram, more so than any other social media platform. And creative types of all…