Traditional Marketing articles

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How Introverted Authors Can Network Effectively – Miles Oliver | Guest Post

How Introverted Authors Can Network Effectively – Miles Oliver | Guest Post

Networking as an introvert can be challenging. Even if you don’t mind schmoozing and collaborating, you’d rather be at your desk typing away with nothing but your thoughts and the ever-advancing cursor. Fortunately, you don’t have to become a social butterfly to get ahead as an author. Authors like Thomas Pynchon and Harper Lee are

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3 Tools for a Successful Self-Publishing Marketing Campaign – Andrew Deen | Guest Post

Self-publishing your own books is a great way to get your ideas out there and share your vision with the world. Though it seems simple in theory — rolling out a successful marketing campaign may not exactly be your specialty. If that’s the case, there’s no need to worry. Technology has come a long way

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How to Prepare to Go On a Book Tour – Miles Oliver | Guest Post

Once you’ve put in the hard work and countless hours to write a book, it’s time to promote it! Book tours are a great way to market yourself, connect with readers, and build some buzz around your publication. While the idea of going on a book tour is exciting, especially if you’re a new author,

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How to Connect with Influencers for Book Marketing – Beau Peters | Guest Post

These days, maintaining an online presence is vital for anyone selling a product, but it is especially crucial for independent authors. While browsing the shelves at a bookstore hasn’t entirely gone out of style, newer and younger generations are turning more and more towards the internet and social media when it comes to finding their

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Selling and Distributing Your Book: What Self-Published Authors Need to Know – Beau Peters | Guest Post

The road to writing a book is fulfilling, but it’s often so much more work than people tend to give it credit for. Even once the rounds of drafting and editing are complete, that’s not the end of the road. Rather, it’s the beginning of the sales and distribution process that actually gets your hard-wrangled

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Why Attending The Festival of Storytellers 2021 Is Important – Jennifer Jacksons | Guest Post

When was the last time you’ve attended a book festival? Was it many months ago? Or was it a year ago? There is no question that 2020 played a huge role to why you haven’t attended a book fair. Last year was unprecedented and the outlook for 2021 also remains uncertain. Millions of plans and

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Book Publicity Campaign Extras: PR Elements to Boost Excitement – Diane H. Wong | Guest Post

Book publicity extras—like book tours and book parties—can boost media and reader awareness during your book’s launch. In addition to the book publicity basics you can expect from your publisher or hired publicist, there are a number of other tactical publicity elements that can be deployed in service of getting media attention for your book.   Book

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When Should You Publish Your Book? – Eugene Eaton | Guest Post

What’s the Best Time for Book Launches? Aspiring self-published authors don’t make connections with official publishers. That’s not necessarily a bad thing. When you’re able to publish your own work, why wouldn’t you do it? However, there’s a problem: you don’t get access to the wisdom that publishers have at their fingertips. Well it’s not

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Marketing Your Book: 8 Mistakes You Need to Avoid – Joel Syder | Guest Post

Now that you’ve spent weeks, months, and possibly even years writing your book, paying special attention to each and every word and seeing each character grow and develop, having just started as a small spark of imagination in your brain, there comes a time where your book can make its way out into the world.

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10 Ways Authors Can Collaborate to Sell More Books – Bonnie Baguley | Guest Post

Want to sell more books? Try collaborating with authors in your niche. Collaboration is a powerful tool for growth. Networking with authors in your genre is an invaluable way to reach new readers and build a supportive writer network, especially important in times of self-doubt or rejection. Collaboration leverages the benefits of multiple perspectives, problem-solving

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