Digital Marketing articles

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Content Marketing for Self-Published Authors in a Crowded Kindle Marketplace – Nick Rojas | Guest Post

Content Marketing for Self-Published Authors in a Crowded Kindle Marketplace – Nick Rojas | Guest Post

You’ve written what should be a bestselling book, so now what? Marketing! Writing can be a solitary, creative process and many authors are unfamiliar with connecting with larger audiences, especially the vast number of viewers available online. To further muddy the waters, writers may see the term content marketing and assume they need to promote

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Writers Be Warned: Has Bookbzz Buzzed Off? | Helen Hollick | Guest Post

British historical fiction author Helen Hollick shares her negative experience of using one book marketing company.    I’m not sure if I’m disappointed, angry or red-faced embarrassed. Either way I owe all my friends and readers a profound apology. Remember a few weeks ago I was asking nicely (well OK also threatening with a rather

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Social Media Tips for Self-Published Writers – Jessica Davis | Guest Post

Being a self-published writer is challenging because it comes with the added difficulty of marketing yourself and your publications online. Unlike mainstream publication houses who have a plethora of resources at hand such as TV interviews, advertisements, radio, newspapers and more to market an upcoming book, self-published authors have very limited resources to work with.

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Amazon Announces First Batch of Kindle Scout Titles

In October last year Amazon invited submissions and readers for its Kindle Scout crowdsourcing program. The reader-powered publishing platform has amassed 29,000 reading ‘scouts’ in recent months and yesterday it announced the first batch of ten titles to be published on March 3rd. Authors with successful submissions received a five-year contract, a $1,500 advance and 50% digital royalties, marketing services

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Breaking News: An Author Publishes a Book!

I had to park all my work this morning when I came across this news. This is big… it could be really big. I recalled all those dinner parties when people would ask you casually; “Where were you when John F. Kennedy was assassinated?” and “What were you doing when you heard about  the 9/11 attacks or

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5 Tools for Successful Facebook Content Marketing | Guest Post | Robert Morris

One of the most important elements of an effective marketing campaign is building an engaged fanbase of the brand in the Facebook community. Although social media users are attracted by an instinctive incentive that rarely turns them into real customers, popularity on Facebook is crucial for a brand’s success. As always, the key to a

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Authoright – Reviewed

Authoright provides advice and various self-publishing and publicity services for authors. Founded by author Gareth Howard and journalist Hayley Radford in 2007, Authoright has offices in London and New York. The company’s ethos is to “empower and inspire” authors whilst helping them get their books published and out to readers. Authoright has worked with over

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Author Solutions – Writers Beware! by David Henderson | Guest Post

It is flattering to receive a call from a company offering to help publish and market your latest book. I think that is partly the appeal and attraction leading many authors to search for a traditional or vanity publisher for their manuscript rather than pursuing a self-publishing path. It somehow validates an author to receive

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