Digital Marketing articles

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10 Essential Rules for E-Publishing – Haley Osborne | Guest Post

10 Essential Rules for E-Publishing – Haley Osborne | Guest Post

In these days of having technology no more than an arm’s length away, more and more books are finding their way into people’s pockets, purses and briefcases. Entire anthologies and series are often hidden away and pulled from nowhere on public transportation and coffee shops, like novice magic tricks. The key to being read now

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How to Approach Book Reviewers the RIGHT Way | Christine Pinheiro | Guest Post

In 2007, I published my first book. The publishing process was tough, but when I started trying to actually promote my book, that was even harder! My first book was nonfiction; about a niche subject. Getting book reviews seemed almost impossible. I tried to find traditional review sources first, but none of the big newspapers

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Content Marketing for Self-Published Authors in a Crowded Kindle Marketplace – Nick Rojas | Guest Post

You’ve written what should be a bestselling book, so now what? Marketing! Writing can be a solitary, creative process and many authors are unfamiliar with connecting with larger audiences, especially the vast number of viewers available online. To further muddy the waters, writers may see the term content marketing and assume they need to promote

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Writers Be Warned: Has Bookbzz Buzzed Off? | Helen Hollick | Guest Post

British historical fiction author Helen Hollick shares her negative experience of using one book marketing company.    I’m not sure if I’m disappointed, angry or red-faced embarrassed. Either way I owe all my friends and readers a profound apology. Remember a few weeks ago I was asking nicely (well OK also threatening with a rather

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Social Media Tips for Self-Published Writers – Jessica Davis | Guest Post

Being a self-published writer is challenging because it comes with the added difficulty of marketing yourself and your publications online. Unlike mainstream publication houses who have a plethora of resources at hand such as TV interviews, advertisements, radio, newspapers and more to market an upcoming book, self-published authors have very limited resources to work with.

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Amazon Announces First Batch of Kindle Scout Titles

In October last year Amazon invited submissions and readers for its Kindle Scout crowdsourcing program. The reader-powered publishing platform has amassed 29,000 reading ‘scouts’ in recent months and yesterday it announced the first batch of ten titles to be published on March 3rd. Authors with successful submissions received a five-year contract, a $1,500 advance and 50% digital royalties, marketing services

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Simon & Schuster Launches a New Imprint with a Client-Centric Approach for Authors

Traditionally published authors can sometimes feel a little let down by the marketing efforts of their publishers. Publishers are operating in a very different book world to the one that existed ten or twenty years ago. Books don’t just compete with other books, but many other forms of media and entertainment. Simon & Schuster has

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5 Tools for Successful Facebook Content Marketing | Guest Post | Robert Morris

One of the most important elements of an effective marketing campaign is building an engaged fanbase of the brand in the Facebook community. Although social media users are attracted by an instinctive incentive that rarely turns them into real customers, popularity on Facebook is crucial for a brand’s success. As always, the key to a

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