Marketing articles

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Book Publicity Campaign Extras: PR Elements to Boost Excitement – Diane H. Wong | Guest Post

Book Publicity Campaign Extras: PR Elements to Boost Excitement – Diane H. Wong | Guest Post

Book publicity extras—like book tours and book parties—can boost media and reader awareness during your book’s launch. In addition to the book publicity basics you can expect from your publisher or hired publicist, there are a number of other tactical publicity elements that can be deployed in service of getting media attention for your book.   Book

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How to Write a Book Review for Your Author Website – Dave Chesson | Guest Post

You don’t have to keep cranking out new books to provide engaging content for your readers. Instead, you could write a book review on someone else’s work on your author website. Not only will this help you communicate your opinion with your fans, but you can also make use of Amazon Affiliate links to help

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Print vs. eBook: A Comparison for Independent Publishers – Beau Peters | Guest Post

As of 2014, the UK published more books per capita than any other country in the world. Now, thanks to advancements in technology, it’s easier to be an independent publisher than ever before. As a result, that title should continue to hold steadily. But, technology has also created more choices on how to go about

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Children’s Books Never Go Out of Style – Kathryn Starke | Guest Post

Fifteen years ago, I wrote a children’s book to teach the seven continents to my second-grade students who could not imagine a world outside of their own community. Amy’s Travels became the first children’s picture book to teach all seven continents. Based on the true story of my college suitemate Amy, the example of Latina

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Infographic: How to Get Reviews for Your Book

Getting reviews from your prospects can be a difficult task to accomplish. It is because some might have stumbled upon your book but didn’t bother to click on it, while others may have purchased it but didn’t mind to leave a review. One way or another, these two instances are really dreadful on your end;

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Marketing Strategies for Authors: Beyond Beginner – Rebecca Carter | Guest Post

You might be ready for more advanced social media strategies. When you first dipped your toe into Twitter or gathered friends on Facebook, it was enough to just have a social media presence. Now that you’ve gotten a little savvier, maybe refresh yourself on social media best practices and etiquette — and then take it

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How to Create Amazon Ads that Convert – Dave Chesson | Guest Post

Ads are one of the most important elements to being a successful indie author, especially if you sell on Amazon. Nowadays, Amazon ads are getting more and more competitive, so you need to be on your A-game to make sure you’re making a positive ROI. In this article, we’re going to look at how you

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5 Tips On How To Promote Your Book in Times of Crisis – Rachael Cooper | Guest Post

In times of crisis, like the present pandemic, there’s a tendency to assume that everything from buying groceries to getting a publisher interested in your book proposal will be harder. That people will be too distracted to care about you, or your book. The reality is very different. Many authors, self-published and traditionally published, have

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10 Ways to Market Your Book on a Budget – Dave Chesson | Guest Post

If you’ve self-published before, you’ll know that book marketing can get very expensive very quickly. Luckily, there are some ways that you can market your book on a tight budget. In this article, we’ll go over 10 of my favorite low-cost marketing techniques that you can use to sell more books. Most of the strategies

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Staying in the Game: Book Marketing for Self-Published Authors – Virginia Colton | Guest Post

Self-publishing is becoming more and more popular among authors nowadays. Self-publishing is the publication of books, magazines, and any other media by authors without the involvement of an established publisher. In other words, self-published authors do pretty much all the tasks necessary to publish and sell a book – this includes book marketing. To be quite

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