Marketing articles

PP_14

Who Killed Gutenberg’s Magic Circle? – Miha Mazzini | Guest Post

Who Killed Gutenberg’s Magic Circle? – Miha Mazzini | Guest Post

The modern world is a result of a rattling device, Gutenberg’s invention that printed endless books, each of them conveying new ideas to readers. Texts were banned and burned, but a magic circle had been set up: printing nonfiction brings an idea, which leads readers to new ideas, which in turn bring new books. It

Picture1

How Indie Authors Can Take Advantage of BookTok – Miles Oliver | Guest Post

TikTok has taken the social media world by storm to become one of the top platforms across the globe. With nearly 140 million users in the U.S. alone, individuals and businesses alike have used TikTok to promote themselves in unique and creative ways. Because of its popularity and huge audience, TikTok has established plenty of

sergio-rota-lq-3u9EqNb4-unsplash

10 Tips on Growing Your Personal Brand as an Author – Andrew Deen | Guest Post

As an author, there’s more to making it big than just writing books. While creating great work is an integral part of becoming a successful author, to grow your personal brand, you’ll have to put effort into getting your name in front of people before you can expect to be selling out books. While there’s

Picture1

How Introverted Authors Can Network Effectively – Miles Oliver | Guest Post

Networking as an introvert can be challenging. Even if you don’t mind schmoozing and collaborating, you’d rather be at your desk typing away with nothing but your thoughts and the ever-advancing cursor. Fortunately, you don’t have to become a social butterfly to get ahead as an author. Authors like Thomas Pynchon and Harper Lee are

PP_13

3 Tools for a Successful Self-Publishing Marketing Campaign – Andrew Deen | Guest Post

Self-publishing your own books is a great way to get your ideas out there and share your vision with the world. Though it seems simple in theory — rolling out a successful marketing campaign may not exactly be your specialty. If that’s the case, there’s no need to worry. Technology has come a long way

Picture1

How Self-Published Authors Can Promote Their Books In A Digital Landscape – Miles Oliver | Guest Post

There’s no doubt the publishing industry has been undergoing significant change in the last couple of decades. Much of this has been the result of the rise of the digital landscape and an increased use of technology. Tools have emerged that have altered the way people produce, purchase, and read books. This isn’t just relevant

Image 2

How to Prepare to Go On a Book Tour – Miles Oliver | Guest Post

Once you’ve put in the hard work and countless hours to write a book, it’s time to promote it! Book tours are a great way to market yourself, connect with readers, and build some buzz around your publication. While the idea of going on a book tour is exciting, especially if you’re a new author,

Picture1

How to Create a Critical Path for Your Book Release – Miles Oliver | Guest Post

Critical path management is the key to any successful business project, and writing and publishing a book is no exception. The development and distribution of a book requires just as much planning, organization, and delegation of tasks as any other project. Having a critical path for your book release is especially important if you are

Untitled

Radio Espial: Episode 18 – Rachel Drury (Buythebook.ie)

Broadcaster and journalist Mick Rooney talks to Buythebook owner Rachel Drury for Radio Espial. Rachel graduated as an engineer in 2005 and worked for over 10 years In the renewable energy industry both in Ireland, Chile, Sweden and South Africa before relocating to Sydney, Australia in 2013. In 2018, Rachel returned back to Ireland and

Picture1

How to Connect with Influencers for Book Marketing – Beau Peters | Guest Post

These days, maintaining an online presence is vital for anyone selling a product, but it is especially crucial for independent authors. While browsing the shelves at a bookstore hasn’t entirely gone out of style, newer and younger generations are turning more and more towards the internet and social media when it comes to finding their

Top