Author Platform articles

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Book Publicity Campaign Extras: PR Elements to Boost Excitement – Diane H. Wong | Guest Post

Book Publicity Campaign Extras: PR Elements to Boost Excitement – Diane H. Wong | Guest Post

Book publicity extras—like book tours and book parties—can boost media and reader awareness during your book’s launch. In addition to the book publicity basics you can expect from your publisher or hired publicist, there are a number of other tactical publicity elements that can be deployed in service of getting media attention for your book.   Book

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How to Write a Book Review for Your Author Website – Dave Chesson | Guest Post

You don’t have to keep cranking out new books to provide engaging content for your readers. Instead, you could write a book review on someone else’s work on your author website. Not only will this help you communicate your opinion with your fans, but you can also make use of Amazon Affiliate links to help

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Children’s Books Never Go Out of Style – Kathryn Starke | Guest Post

Fifteen years ago, I wrote a children’s book to teach the seven continents to my second-grade students who could not imagine a world outside of their own community. Amy’s Travels became the first children’s picture book to teach all seven continents. Based on the true story of my college suitemate Amy, the example of Latina

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Marketing Strategies for Authors: Beyond Beginner – Rebecca Carter | Guest Post

You might be ready for more advanced social media strategies. When you first dipped your toe into Twitter or gathered friends on Facebook, it was enough to just have a social media presence. Now that you’ve gotten a little savvier, maybe refresh yourself on social media best practices and etiquette — and then take it

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How to Set up Your Author Website Quickly and Easily – Pauline Wiles | Guest Post

No doubt you’ve read plenty of sage advice about building a long-term livelihood as an independent author. One recommendation you’ve probably come across before is to establish a website early in your career. Why? Because even if you’re promoting your work widely on social media, and in online groups, it makes sense to have a

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Marketing Your Newly Published Book – Carolyn Grady | Guest Post

You thought the hard work was done. Your book is published either through a deal with a lesser known publishing company or you self-published. Either way there isn’t going to be a huge marketing campaign to sell your book. If Penguin, Little, Brown and Company or Harper Collins is going to publish your novel, you

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Self-Publishing Formula: Indie Author David Gaughran [VIDEO]

Self-Publishing Formula recently released their video podcast with champion of indie author justice, David Gaughran. He discusses his start in self-publishing and his observations of the publishing industry and what this means for indie authors. David is correct to point out that the fundamentals of indie publishing have not changed much since 2011. Other topics included in this broadcast include:

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Top 7 Hacks to Become a Great Self-Publisher – Tom Jager | Guest Post

Self-publishing is getting more popular every day. More than 30 percent of books on Amazon’s Kindle Store are now self-published, and the number is gradually growing. These authors dominate a number of writing genres, including romance, mystery, and sci-fi, so it’s safe to assume you’ve read at least one book by a self-publisher if you’re

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Content Marketing for Writers – Sarah Saker | Guest Post

Almost every company in the world is hungry for blog content because they know it can increase their search engine rankings and bring customers to their website. However, authors are not all so enthusiastic about content marketing. Is all of this work even worthwhile for an author? What role does content marketing play for writers?

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5 Smart Ways to Capture a Large Readership Using Social Networks – Disha Dinesh | Guest Post

Many writers spend weeks working on projects, obsessing over structure, flow and every last word. Then, when it is time to unveil their writing for the world to see, they prepare for success but instead, nothing happens. Why do some projects thrive, while others go unnoticed? You could attribute it to luck, but savvy writers

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