Author Archives: Mick Rooney

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How to Find Relevant Keywords for Your Amazon Ads Campaigns – Dave Chesson | Guest Post

How to Find Relevant Keywords for Your Amazon Ads Campaigns – Dave Chesson | Guest Post

How to Find Relevant Keywords for Your Amazon Ads Campaigns Marketing your book is tricky, it’s easy to make mistakes. That’s where amazon ads come in. Finding profitable keywords for your Amazon ads is a task you have to perform if you want profitable ad campaigns. You’ll need between 200-300 keywords for your advertising campaigns

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The London Book Fair 2020 Has Been Cancelled

Reed Exhibitions, organiser of the London Book Fair, announced this week that The London Book Fair 2020 over the increased concerns of the COVID 19 Coronavirus and the risks of holding such international events. The London Book Fair is one of the premier events during the book industry calendar for publishers and authors. A statement

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How to Optimize Your Book Blurb with Keywords – Dave Chesson | Guest Post

Ever wondered why some books with a similar profile to yours outsell you? Or, have you wondered why you get a lot of people clicking through to your book from your ads but not buying? It’s more than likely your book description–or “blurb.” In an online bookstore, your blurb is basically your sales page. A

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How to Set up Your Author Website Quickly and Easily – Pauline Wiles | Guest Post

No doubt you’ve read plenty of sage advice about building a long-term livelihood as an independent author. One recommendation you’ve probably come across before is to establish a website early in your career. Why? Because even if you’re promoting your work widely on social media, and in online groups, it makes sense to have a

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The Half-Life of Published Works is Shrinking. Here’s What Publishers Need to Do – Paul Perry | Guest Post

Less than two minutes. That’s how long the average user spends on a website consuming content that interests them. The old days of publishing are long gone. Captive audiences no longer subscribe to a few news outlets, spending hours consuming one or more newspapers or magazines in their entirety over morning coffee. These days, people graze

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How to Make an Awesome – and Effective – Book Trailer – Victor Biasco | Guest Post

From the very first one – for a Broadway musical show in 1912 – trailers have enticed us for over a hundred years.  And even though they are now mostly used to promote great films, what these brief video pieces really do is help audiences decide what to consume next. Understandably, we tend to associate

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Merry Christmas from The Independent Publishing Magazine

As 2019 draws to a close and the Christmas holidays are upon us, so too a decade. We are over that odd bump every century when you can’t quite figure out how to refer to a decade when it ends with a year between 00 and 19, the noughties or the teens?! Will the decade

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Ages of Bestselling Authors – Francesca Bjorkegren | Guest Post

In The Book, a small publishing house, has undertaken research on the age of New York Times bestselling authors when they published their first bestseller. From this, they have created an interactive index to look at, in a new way, how old each bestselling author was when they published their very first bestselling work of

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10 Best Digital Publishing Platforms for Mobile – Joseph McLean | Guest Post

Independent authors enjoy the privilege of finding and using unique channels of communication with their target readers, but it forces them to keep in touch with the latest self-promotion technologies. From digital publishing to mobile platforms, they have to embrace cutting-edge solutions in order to approach the audience and sell more books. Although it requires

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Book Printing 101: Everything you need to know about book trimming – Lori McKnight | Guest Post

Are you a self-publisher or writer investigating book printing options? Here are some things to consider when designing and printing your next book.   One size doesn’t fit all Books like people come in different shapes and sizes. From the smallest pocket-sized handbooks to beautiful table top collections, the size, cover and weight of your

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