London-based literary agency Peters Fraser & Dunlop (PFD) has recently launched its own agent-assisted digital publishing imprint, IPSO Books. COO of PFD Robert Caskie joined Reedsy founder Ricardo Fayet for an interview to discuss the new venture and Reedsy’s involvement in the project. You can watch the video interview below or read the full transcript available on the Reedsy blog.
IPSO Books will offer a 50/50% split on royalties for its authors and pay for editing and design. The author helps with the marketing.
Yes, so we’re looking for front-list authors now, genre-specific at the moment but we want to branch out to do a series of non-fiction titles. We want to really experiment with form and length, so we want to do some short book series in non-fiction, with journalists or young historians for example.
We give a 50-50 split on our contract. I think, again, that we’re quite lucky to be in a position where we’re backed by the agency, so we can provide a social media consultant who offers her services for free. We build websites for people, we teach them about social media: how to built a Facebook page, how to tweet, all those things. She will do a “master class” in the beginning and then monitor that.