Traditionally published authors can sometimes feel a little let down by the marketing efforts of their publishers. Publishers are operating in a very different book world to the one that existed ten or twenty years ago. Books don’t just compete with other books, but many other forms of media and entertainment. Simon & Schuster has just launched North Star Way, an imprint that will publish books on wellness and self-improvement and make them available in a variety of multimedia formats as well as print and e-books. The imprint will also support its authors with a marketing unit set up to help them utilise modern tools to create strategies and increase readership.
In addition to book publishing, the publisher will offer ancillary services like online courses, seminars, workshops, mobile apps, videos and podcasts. This reminds me a little of what The Faber Academy does in the UK to cultivate and support authors, but with a little more focus on writing courses and workshops. Interestingly, Simon & Schuster describe this as a client-centric approach to publishing rather than an author-centric approach.
What isn’t quite clear from the Press Release below is whether the author has to actually paid for these services or not.
INTRODUCING NORTH STAR WAY: A NEW PLATFORM-BASED, CLIENT-CENTRIC APPROACH TO PUBLISHING FROM SIMON & SCHUSTER
NEW YORK, January 29—Simon & Schuster is pleased to announce North Star Way, a new publishing unit that will offer authors an expanded suite of profile-building, ancillary services that extend beyond the boundaries of traditional publishing.
North Star Way will partner with its authors to develop strategies that amplify and increase their reach, providing a singular source for creating and managing the many diverse elements that will grow their careers and maximize their sales in multiple mediums. In addition to book publishing, the many different services offered by North Star Way will include:
- Online courses and subscriptions
- Seminars, workshops and panel discussions
- Mobile applications
- Original videos and audio books
- Sponsorships and business partnerships
North Star Way, which will be led by Vice President and Publisher Michele Martin, will have an editorial focus on nonfiction in the fields of self-improvement and inspiration, mind-body-spirit, motivation, wellness and business inspiration and leadership. “With North Star Way, we are looking for client-authors—entrepreneurs, experts, inspirational figures, sometimes even well before they have written a book—with whom we can partner to build an audience and generate revenue, whether it be from publishing or other sources,” said Martin. “Our name reflects our mission for both readers and authors: to publish books that will help readers find the path to a better life, and to be a guide for our authors, not only through the publication of their books but also in the many other activities that can help their message find the widest possible audience.
For authors today a successful career can often mean full-time engagement in extra-to-publishing activities, and with North Star we aim to help our authors identify outlets for their message, to continually grow their profile and their overall business. North Star Way is a new business model for publishing that consolidates and expands upon many of the services and capabilities that Simon & Schuster has been developing over the last few years.
— Carolyn Reidy, President and Chief Executive Officer of Simon & Schuster
Titles already acquired by North Star Way include On Fire by John O’Leary, an inspirational work by the survivor of a near fatal childhood accident in which he was burned over 98% of his body and his long journey to recovery (Spring 2016), and two books by teenage entrepreneur and motivational speaker Maya Penn (Summer 2016).
Simon & Schuster, a part of CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital and international companies in Australia, Canada, India and the United Kingdom. For more information, visit our website at www.simonandschuster.com