One of the biggest areas of development in the author-publisher arena is community crowdsourcing. While we have online places like Kickstarter and Indiegogo for all kinds of new business start-ups and projects, it’s a big challenge to make a success of a dedicated platform for authors to seek funds for book publishing.
Founded in 2011 by business entrepreneurs Hellen and Amanda Barbara, Pubslush
began life as a book pitching and publishing platform for supporters and investors. In the past year, Pubslush has developed into a dedicated crowdfunding platform for authors, with the emphasis on project-funding rather than production and publishing.
We found there was a much bigger need for people to raise funds and choose what they wanted to do at the end of the process … I think that we’ll see a need for more niche platforms in the next few years. Why? Because I think it’s important to identify who your audience is, and know you’re going to a platform that specializes in attracting that specific audience. Kickstarter and Indiegogo are both amazing platforms, and they’re obviously doing something right. But I really do find that the struggles with these types of platforms will always be that they have so many projects going on at one time, that some projects will always be overlooked. — Amanda Barbara, Pubslush
Mick Rooney – Publishing Consultant
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