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Self-publishing platform Blurb has launched two new services for authors and businesses, Blurb Magazine and Blurb Brochure. The services will be available via Adobe InDesign plug-in and offer both print-on-demand and e-book formats. The services will eventually be available using Blurb’s publishing tools, but the initial launch is intended to target businesses and photographic and creative professionals.
Using HP Indigo presses, the launch of these services will rival similar offerings from MagCloud and reflect the burgeoning development in the online magazine sector. Although the services are aimed at businesses, I’m not convinced the cost of £7.95 for a minimum 20 page magazine is going to prove much of sweetener for commercial enterprises. Blurb say the services are aimed at low-volume orders and users can update and reprint orders with additional discounts for higher volumes. At the moment an 22 x 28 size format is available with further plans to introduce an A4 size early next year. Blurb users will also have the option to convert magazines and brochures into digital e-book versions for the iPad or PDF format for other suitable reading devices.