Hillcrest Media, parent company of self-publishing service Mill City Press and several traditional imprints, have formed a partnership with Dunn Bros Coffee to create an online bookstore called CoffeeandBooks. The new venture will also have an in-store presence across the midwest and south regions of the USA and is now accepting authors eager to challenge the traditional bookselling model.
CoffeeandBooks is a new division of Hillcrest Media and Dunn Bros Coffee is the first coffee store partner. Participating stores offer rewards for CoffeeandBooks.com users, including a 12 oz. coffee for joining the free site, a $5 Dunn Bros Coffee gift card for each online book purchase, and specials for reserving a book club meeting space at Dunn Bros Coffee via CoffeeandBooks.com. Beginning on November 1st, participating stores will offer shelf space to eight of the site’s best-selling titles.
“With the surge of new books available in the marketplace and the shrinking availability of shelf space at bookstores, many great books go undiscovered by readers. CoffeeandBooks.com exposes readers to fantastic books that deserve to be noticed.”
Karina Taylor, Marketing Director for Hillcrest Media
The CoffeeandBooks.com online store is not intended to be exclusive to Hillcrest Media titles and the new venture already includes titles published by Minneapolis-based Milkweed Editions and the University of Minnesota Press. CoffeeandBooks is looking to expand its partnerships with other independent presses, booksellers, and coffee houses that want to give talented authors a running start.
“Coffee and books go hand in hand, but we wanted to unite them in a way that offers readers something different than the traditional book-buying experience. This partnership helps connect avid readers through book clubs, exclusive author events at Dunn Bros Coffee shops, and access to some of the best titles readers have yet to discover.”
Mark Christenson, Vice President of Marketing, Dunn Bros Coffee Franchising, Inc.