Friday, 29 June 2012


Lulu Launch Publishing Advice Tool


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Lulu has launched a new service called 'The Lulu Publishing Advisor', a recommendation tool geared to advise authors on their book publishing project. Director of Services at Lulu.com, Sarah Gilbert, described the new service:

"The Lulu Publishing Advisor gives authors the advice they wish they'd had before they made a mistake," says Sarah Gilbert, director of services at Lulu.com. "The Publishing Advisor is a fun, easy tool that gives honest, upfront tips for making a book better from basic editing ideas to how to best market a title. Its not the advice your mother or best friend would tell you, but what you need to hear to become the next bestseller."

An author completes five specific questions based around their book and then receives a recommendation report based on the answers provided. I did try the tool, but as much as I provided varying answers based on experience, I never got to the final magical 5th question! Here are the ones I answered choosing every available option. 

Where are you in the overall publishing process?
How would you describe your editing needs?
Describe your current plan for marketing your book?
How much do you know about how to distribute your book?
Question Five??

Eventually you are taken to a screen option detailing budgeting, community, editing and marketing and once you have submitted an email, Lulu provides their recommendation based on their services with links to them.

It's a neat idea, but ultimately it simply looks like a way for Lulu to get your contact email while providing a very basic level of advice.

Good publishing consultation and advice is never based on a prescribed set of multiple choice answers.

[Update: Shortly after using the new Lulu Publishing Advisor, I received a service marketing email from a Lulu representative, confirming I used the online tool and inviting me to make contact directly if I had any further questions on Lulu services and the publishing process.] 

From the full press release:


Lulu.com Gives Authors Free Custom Publishing Advice

Five Simple Questions Put Authors Closer to Success

RALEIGH, N.C., June 28, 2012 (GLOBE NEWSWIRE) -- Lulu.com, the leader in open-publishing, announced today the launch of the Lulu.com Publishing Advisor, a new tool designed to give authors of all backgrounds and levels of experience customized publishing recommendations for their books, absolutely free.

"The Lulu Publishing Advisor gives authors the advice they wish they'd had before they made a mistake," says Sarah Gilbert, director of services at Lulu.com. "The Publishing Advisor is a fun, easy tool that gives honest, upfront tips for making a book better from basic editing ideas to how to best market a title. Its not the advice your mother or best friend would tell you, but what you need to hear to become the next bestseller."

By completing five simple questions about his or her book, authors will receive a fully customized publishing recommendation based on their answers. The tool is built to gauge where a writer is at in terms of concept, editing, marketing, and distribution and provide the next, most logical steps for their title. The new tool will also provide links for further information and resources as well as contact with a dedicated publishing expert at Lulu.com. The Publishing Advisor is designed to better equip authors to make informed decisions throughout their publishing experience. The tool also provides collectible social author badges to share with friends and fans on popular sites like Facebook and Twitter.

"So far, authors have loved the Publishing Advisor," says Gilbert. "Some have even changed their answers upwards of 20 times to see what the different results would be for their book. The Lulu Publishing Advisor is a great tool for setting realistic writing goals with help from real publishing professionals. Its just one more way Lulu is helping authors sell more books."

No matter if an author is out to make a mint, or just share an idea, the Lulu Publishing Advisor provides a clearer idea of which route to take with their remarkable works. To learn more or to begin your own publishing journey, visit: http://publishinghelper.com


About Lulu.com:
Lulu.com, founded in 2002, is a one-stop shop where, with a few clicks of a button, anyone can publish anything as a print book or eBook for free and sell it to customers all over the world.  Lulu has helped over 1 million creators publish in over 200 countries and territories.  Creators set their own price and keep full creative and copyright control over their works.  With over 1.2 million titles in their catalogue, Lulu is the clear leader in open-publishing solutions.








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