Smashwords yesterday released a new ebook gifting feature. Because Smashwords books are available in multiple ebook formats, our books are...
Monday, 26 December 2011
Saturday, 24 December 2011
It's been a very fruitful year at The Independent Publishing Magazine, and for me personally with the publication of The Memory of Trees. I'd like to take this opportunity to thank everyone for all their support, input, comments, debate and friendship over the past twelve months.
The publishing world continues to change and develop, and the ebook march continues. If there is one single thing that has struct me in 2011, it is the fact that the serious self-published authors have gained a great deal of savvy, maturity and success in an industry which once looked down at them simply as a nuisance.The publishing world is unrecognizable to the industry it once was, even two or three years ago. Print books are no longer king to the evolution and future of the book publishing industry. Our very understanding of what a book is and our reading experience of it has irreparably changed. How good or bad that is - only the future will tell.
On a personal basis, 2012 will bring its own changes, challenges and excitement for me. More about that during the new year.
For now, best seasonal wishes, thoughts to all of you and your dearest.
Author, Editor, Researcher & Publishing Consultant
The Independent Publishing Magazine.
Friday, 23 December 2011
Original Writing is an Irish self-publishing service and was founded in 2006. Based in Smithfield, Dublin, the company has become one of Ireland’s most popular choices for authors looking for self-publishing packages.
A couple of years ago, Garreth Bonner, Sales and Marketing Manager with Original Writing was interviewed by The Independent Publishing Magazine.
Original Writing is open about the business of self-publishing and the author services they provide. They welcome visitors to their Dublin offices and their contact phone number and address is clearly displayed on their site. They have an online bookstore for their catalogue, where books can be purchased, as well as a linked blog and a writers’ forum for writers to discuss their work and display sample work for feedback. The main website features plenty of book advertisements for present and new release titles.
We’ll work closely with you on all stages of book production from your final draft through to the finished book in your hands. You have full control over all the important decisions regarding your work. Our expertise is there to help make your vision a reality and deliver a book you can be truly proud of.
Original Writing say they offer two distinct author service packages, but effectively it is actually one, either hardback or paperback publication with 100 author copies offered with each.
We offer two standard publishing packages for your book – either hardback or paperback. Both packages include 100 free copies of your book and full completion of all administrative aspects of publishing. We realise that every book is different and can also put together bespoke quotes for individual publishing projects, large or small. Full details of our packages are listed below.
It does irk me a great deal when companies refer to ‘free copies’. The books are not free. The company factors in the cost of print to the publishing package. Since I last reviewed Original Writing, little has changed in regards to the rigid publishing package offered. Since 2009, when I did my first review, I would have expected Original Writing to have grasped that if their business is to expand beyond authors unfamiliar with the publishing business, and authors happy to concentrated on localised self-publishing, then we would now have seen much more flexibility with the ‘package’ on offer. One fit for all just does not work with self-publishing now.
The package (€1595/1895) includes the following:
§ Design: Professional inside page layout and typography
§ Full colour joint cover design
§ Full range of book formats
§ Up to 5 electronic proofs for review
§ One final Proof (only if required and unbound) prior to final decision to print.
§ Publish: 100 paperback copies delivered to author specified address
Additional copies (minimum order of 50 units) over and above the 100 free copies can be ordered at any time (exact cost based on final specification but normally in range of Euro 4.50 to 5.50 per copy).
All titles are listed on the Original Writing Online bookstore and other suitable online bookstores and we handle the fulfillment of all online orders.
Original Writing handle the assignment of ISBN numbers and author’s copyright notice as well as EAN bar coding for retail sales (if required). We also handle provision of Legal Deposit copies to the following libraries:
§ The National Library of Ireland
§ Trinity College
§ NUI, Cork
§ NUI, Dublin (UCD)
§ NUI, Galway
§ NUI, Maynooth
§ University of Limerick
§ Dublin City University
§ The British Library, UK
The price for the paperback package is Euro 1595 payable and the price for the standard hardback package is Euro 1895 with Euro 500 due on commencement of project and the balance due on sign-off of final Proof Copy.
Earn royalty payments
The Author will earn 75% royalties on margin achieved by Original Writing on all sales online and to retail and wholesale outlets. The Royalty is payable every six months. Margin is calculated as to net selling price less cost of printing and transport and after deducting 1.50 Euro for handling fees.
Delivery charges for initial 100 copies are charged extra and vary according to location.
Design Charge of Euro 450 if Original Writing is to design cover from scratch
An additional per page cost if final layout is over 224 pages (Normally around one Cent per each additional page per copy).
Oh, and those ‘free 100 copies’? There will be additional charges depending where the author is located. Not so free now, are they?
The package includes, non-exclusive rights, ISBN allocation, full original colour cover design (450 euro as a stand alone bespoke service), full internal layout and design, legal deposit to national libraries, 100 author copies (will have an additional delivery charge depending on author’s location), a range of book sizes, 5 rounds of electronic proofs and a final single unbound paper proof. This also includes online distribution and a listing in their bookstore. Unlike many UK based author solution providers, Original Writing use an indigenous Irish digital printer and provide all online fulfilment. Orders are forwarded on to Original Writing from online sellers and books are shipped directly to customers from Ireland.
Pricing as of 2012:
Original Writing do include some marketing with these packages. A summary marketing plan will be prepared and offered to the author as well as their standard web listing page on their bookstore site. Authors ordering more than 500 copies of their book will also receive a full author website dedicated to them and their book. A circulation brief will also be submitted to bookstores and libraries as well as author review copies (amount not specified). Further marketing services are also available to the author on request.
Every author receives the following free marketing support:
§ Summary Marketing Plan prepared by our staff
§ 100 copies of book.
§ Listing in our online bookshop.
§ Author webpage and extract from book (if required).
§ Circulation of book details to all bookshops and libraries.
§ Author website with orders of over 500 units. (Bad, bad clause)
§ Listing on Nielsen and subsequent listing on other online bookshops.
The Summary Marketing Plan covers the following areas:
§ Marketing Materials.
§ Initial promotion.
§ Book Review submissions.
§ Distribution options open to the Author.
§ PR and press release options.
Authors may order some or all of the following marketing materials and services:
§ Invitation cards
§ Business cards
§ Print on canvas
§ Individual Author website with or without Adwords campaign
§ PR campaign
§ Targeted Press release campaign
§ Targeted Book reviews
Authors can purchase additional copies of their own books, with a restriction of a 25 copy minimum at between 4.50 and 5.50 euro per copy. Without knowing Original Writing’s own print costs, it is difficult to judge how much of a mark-up per book added by the publisher, if any at all.
"The price for the above package is 1595 euro payable as 500 euro on commencement of project and the balance on sign-off of final Proof Copy.”
“An additional per page cost if final layout is over 224 pages (Normally around one Cent per each additional page per copy).”
Ouch! This is a potential limitation, with the 200 page moderately-sized book just coming barely in under this.
Proofreading and editing services are not included with these packages, though Original Writing can refer an author to an outside source. The author’s work ideally needs to be delivered to them in Microsoft Word format and the production timeline is estimated to be approximately nine weeks from submission.
Royalties are calculated at 75% of net sales, that is, after wholesale and print costs have been deducted and also a handling fee.
“The Author will earn 75% royalties on margin achieved by Original Writing on all sales online and to retail and wholesale outlets. The Royalty is payable every six months. Margin is calculated as to net selling price less cost of printing and transport and after deducting 1 Euro for handling fees”
And on the 2012 edition of the website:
If you are able to create a demand for your book you can make more money than you would make with a traditional publishing contract. Instead of a paltry 5 to 15% royalty, you will make 75% royalty on sales. While you will not make a huge profit self-publishing, if you put the work in you can make a healthy enough profit.
The 75% royalty on net sales is competitive when compared to other author service companies, and Original Writing also only subtract the print costs, 1 euro handling and transport fee for books sold at their on line bookstores. This is where many authors will depend on sales of their book. Books sold by other online sellers are also subject to the standard wholesaler discount which can be 40% or higher. The average price of Original Writers books is 15 euro (£12 on Amazon UK).
The packages are on the expensive side at 1595 euro, but even with a full cover design (authors can supply ideas and/or their own artwork if they so wish) as well as 100 author copies. The critical downside could prove to be the limitation on book page-length and it is a pity this has to be tied into these packages.
Original Writing offer a package for inexperienced authors and they will appeal to those authors who want some input into the production and publication of their book, but do not want to be hands on with the technical stuff.
The critical challenge for Irish author solution companies who use printers here is maintaining competitiveness and attracting overseas authors. I don’t see Original Writing in anyway appealing to authors outside of Ireland, and most of what is offered is available more cheaply in Ireland, and outside of it. An author could go directly to Gemini, or any other modern Irish printer, and get a far better deal, while dealing with the online listing and marketing peripherals themselves. I just don’t see enough here to convince me that authors are getting the best deal they can.
Thursday, 22 December 2011
|Image via Wikipedia|
It’s always a very heartening experience for me to hear or meet self-published authors gathered in one place at a particular time, whether that space is face to face, or listening to the experiences of so many Irish self-published authors on Tuesday afternoon on Joe Duffy’s national Liveline programme on RTE. You can find the podcast of the full programme here. It’s not too often that a national broadcast station will hand a whole 75 minutes over to the subject of self-publishing and books. I think we are pretty lucky here in Ireland. We have a vast amount of local and community radio stations, a vibrant culture very open and aware of all fields of the arts. There are a vast variety of subjects highlighted at local and provincial level regularly permeating all the way through all national levels of the broadcasting airwaves.
I said last week – in previewing Joe Duffy’s programme on self-publishing – that this was the second run up to Christmas that he has chosen to do this particular feature, but I was reminded by someone today that it is in fact the third year. I should also point out Tuesday’s Liveline programme, which goes out 5 days a week between 1.45pm and 3pm in Ireland on RTE Radio 1, was just one day this week when Duffy did a great deal for all authors and publishers throughout the Irish publishing and book selling industries, as well as many areas in the world of arts.
For now, I want to concentrate on Tuesday’s programme. It was nice to hear a few familiar voices and names getting some attention on the airwaves – for them – they deserve it with a creative product of sometimes many months and years.
I’m not going to name check the 20 or so authors who got on air with Joe Duffy and shared their wonderful experiences of writing and self-publishing, because to comment or single out a few would be unfair to the many others authors who didn’t manage to get any airtime on a very packed schedule. I have listed all the authors who submitted their books for inclusion on the Liveline programme at the end of this piece - those who were lucky to get on air, and the ones who did not.
For a few authors, their self-published book may be the only one they will ever publish, and they will be content with that. For many, writing and publishing books is not just a casual passion, and I was actually surprised how many said in the programme that they were on their second, third and fourth self-published books. The self-publishers I worked with when I first started out a few years ago as a publishing consultant are very different to the self-publishers of today. While today’s self-publisher may still have a lot to learn about the publishing industry as a whole, what remains important to them all is how to express their story and share it with readers. It is admirable they should hold that core and heartfelt philosophy (I wish more publishing houses understood it), but ultimately, self-publishing is now a part of the greater industry, and you must understand the core ways the business wheels turn.
In light of that, I was heartened to hear on Liveline that self-published authors – certainly in Ireland and the UK – are becoming a much more discerning community. It’s something I have steadily found over the past year to eighteen months. There was a time when I had to ask authors to think long and hard about self-publishing – and consider all the reasons why they were doing it – but now, I’ve authors contacting me saying that they have decided not to self-publish a printed book. Instead, self-published authors are entering self-publishing via digital publishing through platforms like Kindle and Smashwords. Two years ago I was cautioning authors that perhaps Kindle was the wisest and safest way to dip their feet in the publishing waters. In simple terms, I still believe Kindle publishing is one step back from true or print self-publishing. It’s an area right now where too many lines of distinction are blurred. True self-publishing and using a POD service, as well as digital and print publishing, should only make authors nervous or unsure if they do not understand the critical differences between those paths. None of those paths should be confused because they are all distinct paths in their own right. This article is not the place to tackle those great differences. I’ve spoken at great length on TIPM about what true self-publishing is, as well as warning authors not to confuse digital publishing with self-publishing. Many large publishing houses utilise the technology of digital publishing – it is not a sole facet or path exercised by self-publishers, though sometimes you could be forgiven for believing that.
I want to focus on the 79 authors who submitted their self-published books to Joe Duffy’s Liveline programme. Sadly, but understandably, Joe only got to speak on air to less than a quarter of the authors who submitted books to his researchers. For that reason I spent a little time taking a look at all the self-published submissions over the past couple of evenings with the purpose of understanding a little of what path those authors took to self-publish their books, and crucially, I wanted to see if it tallied with my own experience of authors I have worked with as a consultant from many places and circumstances. I also wanted to understand the Irish experience in a wider context globally - something I have not done in any specific way up until now. I don’t offer anything below as definitive statistics on self-publishing everywhere, but I do believe it offers a valuable and general insight into how self-published authors think - right now, as 2011 draws to a close - and perhaps the philosophy and attitude of self-published authors well into 2012.
If there was one single thing that struck me about the 79 authors featured from the Liveline 2011 feature; it was how many of the authors fell under the commercial radar. The most important thing a self-published author needs is to have their book featured, listed, stocked in as many venues and platforms as possible. I won’t pretend I wasn’t a little disappointed in this respect when I checked out a lot of the books. Of the 79 books, all of them were eventually found somewhere, online with a search of retailers, just listed on a POD publisher’s bookshop, or with a small news piece tucked away in a provincial paper; and quite a few books confined just to the author’s website. Three of the 79 books I found in two local bookstores (physical) [Search undertaken over two days in Dublin City bookstores and suburbs. Not bad for self-published books, but not altogether very convincing! However, 31 of those 79 books on Joe Duffy were listed as unknown publisher and had no representation on almost all of the online retail sites – major as well as independents. [I found this pretty shocking!] That means the author did not really consider online sales, and instead, most likely chose a local printer and concentrated on family, friends and their local community. And that’s okay if this was a reflection of the author's modest or humble aspiration for their book. In fact, one of the authors interviewed was in this category. Yet, the author sold (according to his words – and some national and local coverage verifies this) that almost 15,000 books were sold. This was one of the two books I found in my local bookshop. This is the critical area of self-publishing that is difficult to monitor – a local book with massive sales. It’s an area a large publisher’s marketing department struggles with. Those 31 books above are unknown, simply because they didn’t show up in any sales database I looked in, didn’t choose to go with a large POD company like AuthorHouse, or any ASI company. The author didn’t publish with any of the big or small POD services, but instead choose to use localised printers and take all of the marketing on themselves.
Over the past ten years, I’ve heard a lot of figures thrown out about how self-published books, on average, and at best, sell between 50 – 200 copies. I’m not disputing those figures. My second and third self-published books fell within those figures after the first print run in the 1990’s. But those figures and estimates are based on analysis now on services like CreateSpace, Lulu, Wordclay, Café Press, and other such companies, but self-published books don’t dance to the industry tune of sales monitoring because sales are generated at local level, sometimes with books without ISBN’s and POS barcodes, outside of the print on demand system, sold in independent shops not monitored by publishing’s big brother. There is a false perception that every shop in every part of the world is run like Target or WalMart in New York, or Eason in Ireland. Most authors live in places like Clonmelon, Como Springs, Chudovo and Chang Jiang. They don’t do WalMart or anything like it, and getting books people want moves them toward an online source. A word search placed online – when used in the right place - is more efficient sometimes than a journey or a phone call.
Let’s take a look at some figures:
The Varsity Press
Pen Press Uk
The Poet's Press
As you can see, 31 went direct to a printer and did not used a recognised POD publisher or assisted/vanity publisher, choosing a more true-self-publishing option direct with a printer. A number of the books I checked from this group did not have an ISBN number, suggesting any sales would have been predominantly localised or from the author's website. What is clear to me is that what we perceived as old-style vanity publishers have long gone, joined the POD subsidy group, or reverted back to what they always were – printers! The second group of 21 are the authors who went the full self-publish route – creating an imprint of their own, even a company or organisation name and using marketing strategies of their own with whatever skills were available to them, or, of course, some could have employed professional book market and PR services.
The next group is interesting – Original Writing - a self-publishing service based in Smithfield, Dublin, Ireland - over the past few years has developed a number of self-publishing services, North and South of the country. I’d say we now have about six serious contenders here in Ireland, but Original Writing has grown and developed to clearly become the service company of choice by Irish authors. I reviewed them about 2 – 3 years ago and it looks like about time I revisited that review. Clearly, authors feel they are doing a lot of things right when it comes to their books. That is their perception - not necessarily mine.
The DIY self-publishing option with companies like CreateSpace and Lulu also provides a strong option for many authors, and both of these companies are reflected in the Self-Publishing Index rankings. ePrint is another Irish printer offering some self-publishing services.
The Varsity Press is a company I need to look at more closely, and again, even in a small country like Ireland, high calibre companies like BookLocker, Matador and Pen Press register on the scale. But the most interesting showing on the above chart is iUniverse – one of the older stalwarts of self-publishing services bought up by self-publishing commercial giant, Author Solutions Inc. It’s interesting that one of the older brands should outshine services like AuthorHouse and Xlibris. I’m not sure whether this says more about iUniverse, and what it specifically offers, or the brand is known much longer within the self-publishing community than other Author Solutions' brands.
What would be even more enlightening is a snapshot such as the above in the UK and USA to validate my general findings, but I’d suggest we would need at least 1000 UK authors and 10,000 USA authors to reach any definite conclusions. I’d offer up the view that UK authors might use POD/assisted services a little more than Irish authors, but such services are used even more in the USA – simply because there is a lot more diversity of choice than this side of the pond and many self-publishing providers are US-based.
For now – the roll call of Ireland’s self-published authors who took part in Joe Duffy’s Liveline show on Tuesday:
|TITLE AND AUTHOR||SOURCE|
|Recession busters' business bible By Rory & Gerry Carron||Unknown|
|The Season by Mike Geoghegan||Original Writing|
|Home City by Nuala Lyons||BookLocker.com|
|A very different county by Robert Mulhern||Self-Imprint-Imprint|
|The Red carpet by Fran O'Brien||Unknown|
|Revive the spirit 'Poetry & Art of our time' by Michael McDonald||Unknown|
|Bankrupted by Brian O'Sullivan||Unknown|
|Negligent behaviour by Josepha Madigan||CreateSpace|
|Under the Avalanche by Anne McCabe||The Varsity Press|
|The dirty islanders by Dee Throwaway||Original Writing|
|A deadly greed by Adeline Bolton||BookLocker.com|
|The best laid schemes by Eugene Owens||Self-Imprint|
|The Heron's Flood by Evelyn Walsh||CreateSpace|
|Poppy's birthday Tea Party by Jillian Stout||Unknown|
|March away my brothers by Brendan MacQuale||Unknown|
|Murder in a sleepy town by Anne Crosse||Lulu|
|Xceptionalize: Success secrets for students by Kevin Kelly||Self-Imprint|
|The James Connolly story By Sean Farrell||Unknown|
|Natural health through wiser living by Mary T. Keane||Unknown|
|Earth angels are everywhere are you one? By Dolores Keaveney||Self-Imprint|
|The Rattler Mickey Byrne by Michael Dundon and The Byrne family||Unknown|
|Sabrehilt by Maxwell McCann||CreateSpace|
|Cranium Kid (The boy of the head) by David Byrne & Natalie McGlynn||Self-Imprint|
|Under Connemara skies Towards light by Martina Goggin||Unknown|
|Let's read a story by Jerry Mulvihill||Original Writing|
|The Baron & Rosa by Baroness Rosa Kende||Original Writing|
|A Cat's Soliloquy learning Japanese through poetry by Mitsue Jimi||Original Writing|
|It wasn't me The story of Pollux and Castor by Jill Ferreira||Unknown|
|England is perfectly still by Trevor Carolan||Pen Press UK|
|Free Spirits Irish travellers and Irish Traditional Music by Tommy Fegan & Oliver O'Connell||Self-Imprint|
|Wise & Witty Words of Wonder by Don Kelly||Unknown|
|Fat and Fed up No More! 7 steps to permanent Natural weight loss by Catherine Hassett||Self-Imprint|
|Open to love by Norah Clifford Kelly||Unknown|
|Northside 117 Views of The Liffey Bridges, paintings By artist Tom Byrne||Unknown|
|Eggshells & Broken Dreams by J.P Rodgers||Self-Imprint|
|Daisy thinks Big by Audrey Fitzgerald||Unknown|
|Psychosilly by Alan Murphy||Self-Imprint|
|Tales of old Ireland and Australia by Ned Egan||Unknown|
|Oh! Pére Lachaise The Trials and Tribulations of Oscar Wilde by Jim Yates||Unknown|
|Shh! 'Don't Tell;' A true story of survival by Miriam Moriarty Owens||Lulu|
|Karena the Fairy trilogy by Mary McShane||iUniverse|
|No Love Here A priest's journey by Martin Gordon||Self-Imprint|
|Take it easy by Michael MacDonald||Self-Imprint|
|Singing the Blues The long walk back to happiness on Hill 16 by Paul Huggard||Unknown|
|Fifty Years behind the Counter by Kevin duffy||Self-Imprint|
|Take your Ease & Rest awhile enjoy some poetry from Renvyle by Daniel Sammon||Unknown|
|Coda Journey of a freeborn clone by G.M. Ellerbeck||Unknown|
|Sacred Messages from Sacred Ireland by Jane Donald||Self-Imprint|
|Adam's amazing adventures by Benji Bennett||Self-Imprint|
|Spirits of Wood Quay by Geraldine O'Connell Cusack||Booksurge|
|My great sporting memories from local Club to Olympic Games by Lorcan O'Rourke||Unknown|
|Kembali Return of the mystic by Jan Taki||Self-Imprint|
|The Adventures of Pippy & Dippy The Outside World by Jim Bartley||Self-Imprint|
|The flight of a magpie by Billy Costine||Unknown|
|Your health and welcome to it by Cathy Breslin & Dr. Garvan Browne||Original Writing|
|A harvest of memories Rural Ireland from the 30's to present times by Dick Jeffers||Unknown|
|Jack's fantastic Journey by Emmet Boyle||Lulu|
|Love to change? Then Change to love by Marian Egan||Self-Imprint|
|Collected short stories by John M. Byrne||ePrint|
|Dandelion by Audrey Shanahan||CreateSpace|
|Twisters: Short stories with a twist in the tale by David Jones||Unknown|
|Under an Irish Sky, A John Morgan novel by Darren Darker||ePrint|
|Sometimes it just happens by Carol Fitzgerald||The Varsity Press|
|The Nymph's cookbook by Adrian Boland||Self-Imprint|
|I have travelled this country, songs of Cathal McConnell compiled by Gerry O'Connor||Unknown|
|Gold Rays by Kathleen Maddy||The Poet's Press|
|Crumlin Cookies by Nancy Looney||Unknown|
|W.B. Yeats Seanad Eireann speeches 1922 28 by Michael Manning||Lulu|
|Soccer History Westport United 1911 editor Pádraig Burns||Unknown|
|Sleep with Buteyko by Patrick McKeown||Self-Imprint|
|String and Rindabytes Tales and poems on life, love and lunacy by Niall Herriott||Paragon publishing|
|Looking towards the past Topical Talks of the 60's by Myles O'Farrell compiled by Ursula O'Farrell||Unknown|
|Show me the prisoner and I'll show you a young man, a memoir by Patricia Farren||Matador|
|Snowstorm of doubt and grace by Ken & Caitriona Hume||Original Writing|
|Hy-Tuirtre Trials and Tribulations in a Ulster Kingdom by Patrick J Flynn||Unknown|
|The Ancestors within a search for soul purpose by Tom Hyde||Unknown|
|God's little Errand Boys Christian clergymen who helped the jews come home by Yanky Fachler||Unknown|
|David Norris Trial by media by Joe Jackson||Self-Imprint|
|The Lobby Bar Music Through the Windows of Union Quay, Cork by Monica McNamara||Self-Imprint|
- RTE Radio 1: Liveline Special on Self-Publishing (mickrooney.blogspot.com)
- Liveline's free coverage for Martin McGuinnes today (politics.ie)
- Perseus Creates New Service for Authors Seeking to Self-Publish - NYTimes.com (mickrooney.blogspot.com)
- Pen Press Publishing (Indepenpress) - Reviewed (Updated - December 2011) (mickrooney.blogspot.com)
- Penguin Enters the Self-Publishing Service Arena with Book Country (mickrooney.blogspot.com)