Tuesday 13 July 2010

Salt Publishing Relaunch 'Just One More Book' to Stay Afloat

Mick Rooney 5:49 p.m.

The publishing director of Salt Publishing in the UK has today told The Bookseller that following the first half year sales performance, the company is now operating with 'less than one week's cash left' and they have been forced to revive their 'Just One Book' campaign.

The "Just One More Book" campaign launched this week, which actually marks the publisher's ten year anniversary. Publishing director Chris Hamilton-Emery also told The Publisher that the company needs to sell £45,000-worth of books to keep afloat for the rest of the year. The publisher recently expanded with two new imprints - Embrace Books and After Dark.

You can read the rest of The Bookseller piece here.

Mick Rooney – Publishing Consultant

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