Amazon this weekend has begun its bid to make very clear to Kindle eBook customers that it had no hand or part to play in the newly introduced agency model now adopted by the five large publishing houses who were instrumental in seeing it as the primary distribution price model.

Books like Twilight by Stephenie Meyers and Mitt Romney’s No Apology published by Hachette and Macmillan respectively in the United States are showing pricing disclaimers such as ‘This price was set by the publisher‘.