Bertrams, one of the leading book wholesalers in the UK, has announced that it is to publish classic books of literature and will sell them to independent retailers for £1. The books will form a range called The Samphire Press and will be available from January 21st. Bertrams say the each of the initial 12 books in the classic collection will have a £4 recommended retail price but independent bookstores may sell them for less than this.
The classic range includes literary stalwarts like Dracula and Wuthering Heights. Bertrams will support a national PR campaign and supply bookstores with point of sale promotional material such as posters, dump-bins, price stickers and store signage. The initiative according to Bertrams is their way of supporting their core business clients and to provide independent bookstores with an advantage on larger competitors. Bertrams also indicated that if the campaign is successful, it may lead to future ventures for independent book retailers.