Lulu has just launched a new pocket-sized paperback format they are calling ‘Mini Book’. The format seems more suited to brochure and promotional books than a full book project. They are running a contest at the moment to help to promote and launch the format and you can check out the full details at Lulublog.com.

The format does seem ideal for self-publishing authors who are considering book signings or appearances at their local bookstores as a promotional guide to the author and their books at a till point or as a hand-out at a writer workshop group. I am thinking of something along the lines of including an author bio and excerpts from their books.

Have a look and see what ideas you might come up with to to put this format to use. They also have a not so great video to go along with it.