Friday 17 April 2009

Book Guild Publishing - Reviewed


Book Guild Publishing is an UK Independent publisher based in Brighton. They have been in the publishing business for twenty-five years and their managers and senior staff are all highly experienced in the industry.


“At Book Guild Publishing we give as much attention to the books published under our Partnership Publishing programme as we do to our conventionally published titles, and this is what makes us unique in the UK book publishing arena.”

Book Guild Publishing is a traditional publisher offering conventional publishing as well as Partnership and Self-Publishing services. Part of Book Guild Publishing's strength is that as a traditional publisher they have their own dedicated distributor in Vine House Distribution allowing them a global network to get their catalogue to high street stores. Their website also has an on line bookstore to support their catalogue with plenty of book links on their main webpages.


What is particularly impressive about Book Guild Publishing is the fact that they have not stood still as a publisher over their twenty-five year tenure in the industry. They began as a traditional publishing house but have developed a modern perspective on a changing industry and married it to their core publishing methods. They tailor each book project around the author, new or established, and constructively involved them in the process of book production and marketing. They offer a Partnership Publishing program as part of this strategy as well as basic book production services.

“We offer an eclectic mix of quality books: novels and stories to enchant and engage both adults and children, vivid memoirs and biographies that give insight into remarkable lives, past and present, and timely books on current affairs. We publish under 100 books a year so that we can maintain our high standards and we pride ourselves on offering an effective and efficient service to a wide range of authors, both established and new.”

Book Guild Publishing’s conventional form of publishing is intended for books they evaluate and consider ‘will sell well in the mass market’. They will pay for all costs and may pay an advance to the author. The ‘may’ here is important to note, and some critics would argue that this qualifier means that a ‘no paid advance’ is not in fact traditional publishing at all. However, in recent years, more and more independent and small publishing presses are not guaranteeing an advance payment to an author. Despite the mainstream media headlines about million pound advances to authors, the reality is very different. Many authors are paid in very low four figures sums, and the advance to an author can often just be several hundred pounds—more a cursory and respectful gesture on behalf of a publisher for an authors efforts.

“We rely on sales to keep our company afloat and we do not print on demand or do very short print runs – in fact our print runs are entirely in line with those of conventional publishing companies – and this is why our experienced in-house Marketing and Publicity team, and our Sales and Distribution agents, are so very important.”

This is an interesting admission from Book Guild Publishing. The POD digital print method is the core of most author solution companies, but instead, as we have seen with several other publishers who use the ‘Partnership Publishing’ model—publishers still believe that offset printing and a reasonable print run of books for a new title is the best option to marketing and promotion and building retail sales.

Book Guild Publishing describe their Partnership program as ‘the middle way’ option for authors wish to have a considerable say in the production and publication of their book while at the same time having the support of a traditional publishing house. They do not disclose the percentage costs an author will have to contribute, and that itself may lead the author to paying much of them if the exact figure is not specified prior to the signing of contracts.


“Partnership Publishing offers a higher royalty rate: in general terms, the author will receive 30% of the retail price of every book sold, which is equivalent to 80% of the net receipts. Mainstream publishing offers between 7-10%. 

You only pay for the origination costs for the first edition: any subsequent reprints are paid for in full by the Book Guild.”


This royalty share is often 50/50 on all profits after expenditure print costs with other publishers using the partnership model. Book Guild Publishing say their ‘Partnership’ option includes everything a full publishing package should include from any traditional publisher. That includes a rigorous editorial service, high-quality production, professional jacket design, publicity, marketing, a UK sales force, global marketing where appropriate, warehousing, distribution, accounting, representation at the London Book Fair, inclusion in their catalogue, website bookstore and on Amazon.co.uk, and two years representation after publication.

Book Guild Publishing also provide a ‘Production only’ service which includes full editorial, production and design of your book, through to finished copies for the author’s own distribution and use.

Book Guild Publishing has a strong and respected reputation in the UK publishing world. They represent a strong option for an author considering self-publishing. Those authors considering using Book Guild Publishing should first ascertain the kind of contract (exclusive or non-exclusive) on offer. With Partnership publishing, it is often an exclusive book rights contract. Likewise, authors should seek quotes on author costs and a full detailed proposal before signing a contract. Partnership publishing is a serious commitment and investment on any author's part, but Book Guild Publishing offer the best of many worlds.

On balance, for what Book Guild Publishing offer, they are really only for experienced author with a highly marketable book and sound and proven belief they can recoup any financial investment. Expect partnership deals to cost an author several thousand. This alone, in my opinion, will preclude most authors (and it rightly should), and for that reason, I must reflect that in the overall rating for this company.

RATING: 07/10


author



Mick Rooney – Publishing Consultant

If you found this review or article helpful, but you’re still looking for a suitable self-publishing provider to fit your needs as an author, then I’m sure I can help. As a publishing consultant and editor of this magazine, I’ve reviewed and examined in detail more than 150 providers throughout the world like the one above. As a self-published and traditionally published author of nine books, I understand your needs on the path to publication and beyond. So, before you spend hundreds or thousands, and a great deal of your time, why not book one of my personally tailored and affordable consultation sessions today? Click here for more details.


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16 Comments

16 C O M M E N T S:

Anonymous said...

Thanks for this. I have just had a partnership offer from The Book Guild and am unsure whether to proceed or not.

JFBookman said...

Mick, another thorough review.

Do you have any information on Bookguild's charges to authors? I wonder whether the fee is simply for the raw costs of producing the book, or is the publisher attempting to get their profit up front from the author?

In fact I'd be interested in whether you know of any "partnership publishers" who work on the model that was common some years ago, where the author basically pays the printer's invoice, and the publisher splits the net profits 50-50, after subtracting their marketing and advertising costs.

Best,

Mick Rooney said...

Joel,

I don't have specific figures, but I believe when I did the review I requested a sample quote from them which ran into four figures. And, yes, they tend to focus on offset runs, not POD, because of their distribution arrangements. This is not a service option for the faint-hearted or author without a very strong book and a clear marketing plan.

Other such partnership publishers would be PEN PRESS and MATADOR. See the reviews I have done on them. I've found that the partnership publishers in the UK seem far better set up with distribution and the book retail sector than their US cousins. In fact, its hard offhand to name one good US outfit following this model. There was Cold Tree Publishing (I wrote an article on them as well), but they went belly-up in July.

Anonymous said...

I recently had a partnership offer from Book Guild Publishing, but it wasn't far short of a five-figure sum! This was for a fairly average length novel.

Book Guild appear to offer an extremely good service to authors, and in all their dealing with me they were never anything less than professional. What they offer may well be worth the author contribution - but I imagine that, like me, most people are not going to be able to commit that sort of money.

Mick Rooney said...

Anonymous,

I think your assessment of Book guild is pretty fair. I too have heard from authors with regular quotes of four figures.

This model of partnership publishing, more often than not, uses offset print runs rather than POD, because the concentration is on getting books to bookstores by the traditional channels, and that introduces warehouse and distribution costs as well as a formulated marketing plan.

I've said in a previous article that even the smallest uk presses are committing £10 - £20k per title. So you could argue that book Guild,and partnership publishers like them, Pen Press and Matador, actually do what old-style vanity publishers promised an author they would do - print, market and sell their book!

It's a big investment for an author and they must be sure they are dealing with a reputable partnership publisher offering a 50/50 share in profits. Personally, I don't think this is the first port of call for an unpublished author, but ideal for one who has a solid but respectable mid list readership.

When it works wells - it really can be lucrative for an author, and with a dedicated readership, what is spent on marketed is much more carefully targeted.

Anonymous said...

Hi

I have just been offered a deal for a childrens picture book through Book Guild, which is with partnership publishing. It is a four figure amount plus I need to pay for illustrations.

I do not know alot of history about Book Guild and what they do and their sales history.

I am wanting to find out whether this is a good option or not or if I should be looking elsewhere?

Is there anyway to find out the book sales for Book Guild?

How many bookstores do they have books in? Waterstones etc?

Thanks

Mick Rooney said...

Hi Anonymous,

As indicated above in the comments, a four figure sum would be considerd the norm for the partnership publishing model.

Regarding sales, one option is to look for a sample of their titles over the past 12 months and check their ranking on Amazon, the large five and six digit figures relay an indication of low sales - the lower the ranking the greater and more regular sales are. The Amazon ranking is only a broad barometer, and it takes into account both sales units as well as frequency.

I would be concerned if you are relying on The Book Guild to do all the promotion and generatation of sales. Comparing the experience of one self-published/partnership published book can be tricky because you don't know the terms and degree of marketing services purchased by any given author.

Before you commit, I would suggest you descretly contact one or two of the authors listed with The Book Guild over the past year and see if they will provide you with feedback about their own experience and success.

Also before you sign a contract, make sure you have been given a clear and detailed marketing plan from BG outlining what they are doing and what is expected of you.

Anonymous said...

Book Guild has offered me a no-contribution deal or a contribution deal effectively 5-figure with 30% but only of the first run, which would be no less than 1000 books and 12% after that. How does that follow-up percentage and first run sound?

Anonymous said...

Take the no-contribution deal.

Anonymous said...

I've just looked at the Book Guild website and found one of their cover images looks remarkably like George Michael from the Older album. It's a book about an elf called Chard.

I'm sure the cooking theme was unintentional, but perhaps the Marketing and Publicity Director has been using rather too much oregano in the promotion of her own book?

Editor said...

LOL, what's the url link to the book, I'd like to take a look at that!

Anonymous said...

http://www.bookguild.co.uk/genesis-c-1-p-1-pr-1133.html

Is it George?

Anonymous said...

I published my novel on a partnership basis with Book Guild. I envisaged it in paperback only but after quite strong persuasion, I eventually agreed to its being published as a hardback. Huge mistake: far too expensive for the market, and bookshops aren't interested. Also, they talk about a 'rigorous editorial service'; it wasn't: copy-editing only. And their fee was close to five figures.

Frankly, one is better off purchasing a full editorial service from a consultancy, then self-publishing either through a service provider, or buying a cover design service, your own ISBN and distribution through Neilsen, and buying a typesetting and printing service. You can get the same result at a fraction of the cost.

Mick Rooney said...

I'd agree, and your are not the first person to tell me you forked out an almost five-figure amount from Book Guild. Any service trying to persuade to to publish a hard back edition should ring alarm bells.

Mick Rooney said...

I'd agree, and your are not the first person to tell me you forked out an almost five-figure amount from Book Guild. Any service trying to persuade to to publish a hard back edition should ring alarm bells.

Sarah Koonce said...

I was duped by The Book Guild too. Signed a 5 figure contract, promised the world. Got very little. They didn't market the book - the media coverage I arranged myself. And, it is now out of stock just before Christmas and they are all of a sudden not contactable via email and ignoring my repeated attempts at contacting them. My first payment, 6 months after publication, was only 1/4 of what I paid to get published.
Sadly, I would not recommend them to anyone.
STAY AWAY